Next up in my interview series of women who has quit their 9-5 and now living in freedom is Amanda C. Watts. She is an International Marketing Coach, and she coach and mentor high performing entrepreneurs who want to take action and own their niche.
Over the past 3 years she has coached over 1000 entrepreneurs across the globe, written two books and have won awards. Many of those whom she has coached have gone on to run successful six figure businesses, doing what they love and making a positive difference to the world.
Her mission is to empower and inspire 1 Million people to live their dream day everyday, aligned with their passion and their purpose.
Tell me first a little bit about your business and what you do?
I am an international marketing coach and I take entrepreneurs who are struggling to have the success, or those who wish to leave corporate and set up their own business, and I coach and mentor them to own their niche and have the untold success they desire.
What is your big why for doing this?
In 2009 I came out of a highly toxic relationship and made myself and my children homeless. I was also jobless and penniless and I had to create a life we loved, I felt this was my last chance to sort my life out. I had two options, work for someone else or work for myself. I chose the latter. After struggling for many years as a copywriter and social media expert I got a coach who mentored me to have the success I desired, and I aligned my passion and my purpose in life, which was helping others with marketing and business development. I am now on a mission to coach over 1 million entrepreneurs personally, and have launched a campaign called Million Lives Legacy #millionliveslegacy, where any entrepreneur can have a free 15 minutes call (no pitching or sales) of pure coaching, to help them get unstuck! I have a gift and it is my mission to share and help the world with it. Even those who cannot afford to do my paid coaching and mentoring.
How did you feel when you had a regularly 9-5 job?
Under so much pressure. It was so hard and the competition was far greater than the competition as an entrepreneur. In the workforce you are just a number, and had people on your back all the time. It was more about putting in the hours rather than the success, and there was always a ceiling on the money you could earn. I was just a woman in a very male dominated industry, so didn’t get the breaks like some of the men. But that is ok, because my path was different, and my mission to change the world was far greater than organizing exhibitions for a living.
What was the tipping point for taking the leap and quit your job?
My circumstances changed, and when you hit rock bottom I truly believe you are being given a gift. Because the only way is up. So I decided to create my own life, on my terms.
How does a working day look like for you now?
My alarm goes off at 6.30am and the kids jump into bed with me whilst I have a cup of tea. About 7am I check emails, sometimes write a blog, and spend 20 mins on social media. About 8am I take the children to school, and am back at 9am and start my coaching calls. I always finish work at 3pm and get the children from school, and have family time. We all eat together and often cook together. At 7pm my daughter goes to bed and I go back to work and do my marketing, and anything else I need to catch up on. Sometimes I work and sometimes I have an evening off. As my clients are all over the world I may also have a coaching call or two. My son sometimes puts himself to bed, he knows I am on a mission to change the world so I say goodnight to him after i have put my daughter to bed. He is 13 so doesn’t really need my help!
Where do you find your inspiration to create and sell your stuff?
Ahhh this is one of the things I teach when I have coaching clients. If you are truly aligned with your passions and purpose in life then finding inspiration is easy. My clients give me all the guidance I need when creating, and also you can see people struggling online, in Facebook groups etc… they post how they are stuck, so I write a blog or create a program to help them overcome it. I must admit when I first started I was watching all the well known Guru’s and emulating what they did, but of course this doesn’t work. The industry doesn’t need more of the same, it needs someone who is original who helps in a different way. So I just looked inside for the inspiration and decided to take huge action on realising my dream of helping people. Also I am not wishy washy in my approach. I only work 1:1 with entrepreneurs who are willing to take massive action and not let life get in the way. If I can do it anyone can do it. I take a no excuses approach, and help my clients realise massive success. So my clients inspire me, they delve deep and i am super proud of how they do.
Where do you see yourself in 2 years from now?
I am growing everyday, personally and professionally. As my children grow up my life changes and they become more independent. I see me working more hours, but not from home as much. I am planning on getting a villa in Ibiza which we will hold retreats at, and I plan to have a lot more offerings for my clients. Marketing is changing at a massive rate, so it’s my responsibility to stay one step ahead of the curve to ensure that my clients have the success they need. In two years time I wish to be giving back a lot more than I do now too, as I will have an even more fabulous income and therefore are able to hep more people in the world with it.
Why do you think so many women out there want to start their own business?
Because they think it is easier than getting a job, just like I thought. In hindsight it’s not, and I would warn people against setting up their own business. Only 3% succeed properly, so you have to have an unwavering desire for success, take massive action, be clear on what you want, how you help people and whom you help, and then a step by step plan to get known as the goto person in your niche. If you have the unwaering desire and are willing to step out of your comfort zone I would say go for it. If not then I would say stay in the 9-5. I think many women believe that they can sit by a pool and run a business, but this only comes after ALOT of work in the beginning. I am lucky I have amazing children; if your children need a lot of attention I would question if it is a path for you. It can be done, but being at work in a 9-5 can be an easier option – but who wants easy eh?
What’s the most important thing to take care of?
The most important thing to take care of is your mindset. If you are the kind of person who suffers from depression, and needs support, then make sure you have that in place. You are the sum of the 5 people you hand around with most, so take that into consideration when you set up your business.
How can women come to you for help starting their dream life and business?
If you have an idea to start a business, or have been struggling for a while already, and have an unwavering desire for success then I would say definitely get in touch. If you are prepared to take massive action, and push yourself out of your comfort zone then I am the girl for you. First step would be to book a call with me which you can do by going to my website www.awakenyourmagic.com and click on ‘book a breakthrough call on the home page’. I stand for having a meaningful business and a fabulous income. Live is great if you Awaken Your Magic and align your passion with your purpose. It is outstanding when you have this magic and take massive action to own your niche.
Thank you so much Amanda for letting us know how your path has been an giving us good advice for starting out.